Why does NASCAR’s Gene Haas really want to take on Formula 1?
We know Gene Haas wants to build the first American Formula 1 team in decades. Why? Because he says it’s a good advertising medium for his company.
But as someone who worked in advertising for a while, I’m having trouble with the numbers. Haas figures on spending at least a billion dollars of his own money with one central goal in mind: Sell more of the machines that his company, Haas ... Keep reading
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