The numbers game
The idea of drivers having their own personal numbers in Formula 1 was introduced at the start of 2014, following the long-established tradition from racing in the United States, where numbers are used not just for instant recognition, but also for brand-building and merchandising. What real NASCAR fan does not know who drives the 24, […]
The idea of drivers having their own personal numbers in Formula 1 was introduced at the start of 2014, following the long-established tradition from racing in the United States, where numbers are used not just for instant recognition, but also for brand-building and merchandising. What real NASCAR fan does not know who drives the 24, […]
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