Susie Wolff becomes Mercedes ambassador
Last autumn Mercedes launched a new initiative to attract female car buyers, who apparently now make up around 40 percent of the market. The goal is to create a better kind of customer service, aimed more at selling more cars to women. This policy includes the recruitment of many more women in dealerships and better training […]
Last autumn Mercedes launched a new initiative to attract female car buyers, who apparently now make up around 40 percent of the market. The goal is to create a better kind of customer service, aimed more at selling more cars to women. This policy includes the recruitment of many more women in dealerships and better training […]
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