La vie en rose
Alpine has been keen from the start to promote its French-ness, with a blue racing livery. Money is useful, however, and so a sponsorship was negotiated with BWT, the Austrian water company, which is big on pink. Thus developed the idea of a pink and blue livery and Renault (Alpine being a subsidiary of Renault) … Continue reading La vie en rose →
Alpine has been keen from the start to promote its French-ness, with a blue racing livery. Money is useful, however, and so a sponsorship was negotiated with BWT, the Austrian water company, which is big on pink. Thus developed the idea of a pink and blue livery and Renault (Alpine being a subsidiary of Renault) … Continue reading La vie en rose →
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