Imagining the future of F1: Human Ignition (Ep.1)

Formula 1 is an ever changing and adapting sport. The cars have come a long way since the sports beginnings back in the 1950s with the introduction of aerodynamics, ground-effect and now hybrid-engines. What might the distant future hold for the sport? As part of a collaboration between energy-drink Burn, Lotus and a handful of designers, we take a look at some extreme examples. In the first episode of ‘Human Ignition’, art collective Marshmallow Laser Feast (MLF) have been set the ultimate challenge: to create an immersive F1 experience — for the future. They’re no F1 experts, so it’s to Enstone first for a behind the scenes tour before heading out to LA to meet Hollywood car designer Harald Belker. Belker’s devised a “breathing” F1 car concept, but will it inspire or confuse MLF’s initial plans? Can MLF deliver a realistic future vision? Tune in next time to find out. Human Ignition - Episode 2 lands on April 18.

Read full article