The branding of F1
The F1 logo is clever. It always has been, and it has been under-exposed because the company under Bernie Ecclestone didn’t really care about branding. Bernie often said his customers were not the public, but rather the TV companies, race promoters and sponsors who funded his games. They were the ones who dealt with the […]
The F1 logo is clever. It always has been, and it has been under-exposed because the company under Bernie Ecclestone didn’t really care about branding. Bernie often said his customers were not the public, but rather the TV companies, race promoters and sponsors who funded his games. They were the ones who dealt with the […]
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